Digital Marketing News Update – 5th May 2011
Ad spend
- IPA Bellwether: Marketing budgets cut, online looking strong
- Ad Spending Heading Up
- How to Best Spend Your Digital Dollars to Get the Highest Return
- 2011 Forecast: Local TV Ad Revs Drop 10%, Digital Climbs
Other advertising and marketing news
- Mail Online gives iPad advertisers same reporting as online
- Ad Industry: The Year Of The IPO
- The secret source of better brand engagement
- Reaching the Hispanic Market Through Social Media
- IGN Shares Best Practices for Reaching Young Men
- Study examines how children interact with ads online
- Kids don’t recognize advergames as advertising
- How Engaged Is Traffic from Social Sites?
- Response Rates Vary by Web Email Provider
- Short shelf life for social media ads
- Marketers seek influence before consumers enter the store
- 7 habits of highly effective tablet marketers
- Creativing :: How to drive change, brands increasing their social media spend, and mobile’s “phantom limb” effect
- Study: Men Defy Marketing Stereotypes
- Small Businesses Focus Social Efforts on Top Sites
- Nationwide marketing director James Boulton exits following new appointment
- Mars appoints marketing chief for UK push
- Wrigley appoints Coke marketer to invigorate brands
- Nearly 100 Million HH Online By ’16, Mobile Ads To Grow 60%
- Facebook expands social contextual ad formats
- Pepsi Machines Get Semi-Social
- Mobile Paid-Search Ads Click With Consumers
- Mobile Video Ad Impressions Up 36%
- Better Mobile Measurement = Perfecting Tracking and Privacy
- Marketers: Content Sharing Fuels Social-Media Boom
- More Consumers Connect With Paid-Search Ads
- Making Search Metrics Work for the Long Term
- Marketers Help Fourth Screen Proliferation
Agency updates
- Interpublic Taps Screen Digest’s Létang As New Forecast Chief
- Overall digital revenue hit $8.5B for agencies
- MPG International Media Contacts wins £10m Ecuador Tourism account
- OMD hires Blakeman as Asia-Pacific CEO
- Facebook Engages With Agencies: Will it Benefit Agency Clients?
- MediaCom appoints Kate Rowlinson as EMEA new business director
- Survey: Digital agencies must diversify
- Aegis to house all UK agencies under one roof
- MediaCom appoints Kate Rowlinson as EMEA new business director
- Havas reports 6.8% organic growth
- Publicis Groupe buys GP7 in Brazil
- Digital Agencies Do It All
- Mobile leads growth for search agencies
- WPP boosts revenues 7% to £2.2bn
- New WPP Unit Shifts Focus From Madison To 10th Avenue, Combines Outdoor, Mobile, Content, Performance
- OMD Names New Digital, Social Chiefs
E & M-commerce
- 9.8% of UK retail sales were online in March
- With Consumers Researching Staples Online, Retailers Respond
- Mobile drives retail search traffic
- Argos web and mobile sales account for half of revenue
- Teens Slowly Increase Online Shopping
- Facebook trials online voucher service
- Shopping research grows online
- UK’s first online dress rental service Girl Meets Dress enhances its offer
- The store of the future: How people will shop in 2014
- Survey: Shopping experience a bad one for most consumers
- Wills and Kate spark online spending
- Easter online sales up at John Lewis and Waitrose
- How Retail Sites Can Make the Most of Video
Media consumption
- Are paywalls the answer to online publishing?
- Nielsen shows surge in online video, overlap with TV
- Smartphone users constantly checking web email
- New poll reveals Twitter use among PR/Marketing professionals
- Dutch revealed as biggest LinkedIn and Twitter users worldwide
- Report: Almost all U.S. homes online to have broadband by 2016
- Convenience Trumps Social Features for Online Video Viewers
- Nielsen: Groupon users are less affluent, educated than LivingSocial’s
- New York Times shows paid content can have value
- More Moms turn to email than Facebook for sharing/learning
- Mobile Privacy, Security Now a Major Concern
- Facebook Becomes Top Choice for Social Sign-In
- Newsaper ABCes: Top three sites report record March traffic
- Has Facebook Peaked?
- iPhone, Android Owners Biggest App Enthusiasts
- Kids Are Multi-tasking Technology At Younger Ages
- Smartphones are obsolete before contracts end
- Royal Wedding ‘generating one mention every ten seconds online’
Research
- SPA Future Thinking Buys The Munro Group
- Synovate Promotes Smith to New Pan-Africa Ops Role
- comScore Unveils’Total Universal’ Audience Tracking
- Ipsos Reports 6.2% Organic Revenue Growth
- WPP’s Consumer Insight Arm Grows 3.4% in Q1
- Forrester Revenues Up 11%
- Revenue Up for Nielsen, but IPO Costs Lead to Loss
General industry news
- Nokia profits hit by falling smartphone sales
- Sony readies tablet launch
- Former Yahoo Execs Launch Daily Deals Social Network
- Apple Sued For Tracking Locations Of iPhone, iPad Users
- Vevo launches in the UK
- Dailymotion appoints head of international content
- News Corp. said to want at least $100M for Myspace
Source: http://www.eiaa.net
