Digital Marketing News Update – 25th Jan 2011
Advertising spend
- Marketing budgets drop 5.4% ahead of uncertain 2011
- Bellwether reports display and search up though marketing budgets revised down
- Online video ad revenues triple in 2010
- Report: Search Ad Spending Jumped By 23 Percent During The Quarter
- Paper Cuts: Magazine Ad Recovery Uneven
- Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011
- U.S. Paid Search Budgets Forecast To Rise 15%
- Media Buyers To Wall Street: Online Will Be Up 11% in ’11, Mobile To Break Billion Mark
- Facebook To Double Ad Sales To $4 Billion In 2011
- Survey: “Foreseeable future” holds double-digit growth for Web ads
- Social network ad spend will only be 1% of total in 2011
- Pair of surveys forecast ad-spending rise in 2011
Other advertising and marketing news
- “Social Media” has gone stale!
- Google confirms that social networking impacts on search results
- Social Media: Brands MUST start defining what they want
- Dissecting the “why” of buy
- How to shift more TV budget online
- Why I love being targeted
- An Inconvenient Truth
- Match and eHarmony go head-to-head to attract consumer love
- McLaren hires Greg Levine for sales and marketing director role
- Social Media Strategists Look Hard at ROI this Year
- YouTube targets Android users with pre-roll ads
- The rise of mobile social media mavens
- Top tips: What’s in store for online video in 2011
- 3 lines digital marketers must not cross
- Things real people don’t say about advertising
- Creativing :: Why the next media disruptors will be mobile, 5 Facebook Places campaigns, and how Nike keeps runners engaged
- McCann Worldwide Expands Leadership Team
- Marketing to see transformative change in 2011
- Ads come to online banking statements
- Burger King hunts new marketing chief as Sarah Power exits
- Paper Round (18 January) – Which clients are advertising in the national press?
- Italian Blog Network Blogo Sold To Populis
- China’s state broadcaster CCTV signs up for mobile marketing
- Top tips: Optimising Online in 2011
- Executive insights: How digital is adapting
- Marketing to Moms: Are Teens Starting To Take Moms Cue On Price?
- Facebook ad surge builds on smaller advertisers
- Ad Networks Ordered To Stop Working With Alleged Piracy Site
- Standard Life restructures marketing team
- 7 reasons ad networks go out of business
- A smart marketer’s priorities for 2011
- ANA Urges Self-Regulation On Online Behavioral Ads
- The Co-operative hires MasterCard marketer Gill Barr to top role
- Insurance Marketing Gets a Digital Makeover
- Advertising finds its way into bank statements
- New products should improve event marketing online and offline
- Brands, can you find target consumers in groups?
- Most iPad users prepared to view ads for free content
- Retailers embrace ad retargeting
- Cadbury’s case study: Digital campaign generates over £3 for every pound spent
- Brands ‘failing to measure impact of cross-channel marketing campaigns’
- Kellogg unveils plan to boost global marketing
- Proving social media’s ROI
- Marketers warned not to limit mobile strategy to one platform
- Bonnier hires Crispin to make tablet ads more engaging
- Are Impersonal Messages Hurting Your Online Marketing?
- SMBs Look to Facebook and LinkedIn for Lead Generation
- Why mobile marketers should go for gold in 2012
- Mobile Advertising Could Become Answer To Sustainable Growth
- Parents of Young Children Prime for Social Marketing
Agency updates
- Isobar expands in India with third office in Bangalore
- CHI & Partners, M4C and OgilvyOne top 2010 new-business leagues
- Match and eHarmony go head-to-head to attract consumer love
- VisitBritain appoints M&C Saatchi to handle £100m global marketing campaign
- MediaCom U-turn keeps Bardega at the agency part time
- Aegis Media and Primesight support homeless project
- Gocompare.com consolidates digital media into MEC
- Esprit appoints PHD Germany to handle its media account
- Dare wins £12 million Post Office advertising account
- McCann Worldwide Expands Leadership Team
- Aegis and Initiative retain £20m European Indesit media business
- Wieden + Kennedy wins £18m Three ad account
- Agency Republic’s head creative leaves amid management restructure
- Agencies rethink creative
- OMD starts relationship with eHarmony
- MG OMD wins Russell Hobbs and Remington
- Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype
- Home Depot Finds New Home In The U.S.: Lands At Carat, Interpublic Retains Significant Portions
- Ogilvy & Mather appoints Gerry Human as ECD
- Agencies line up for £4m Monarch task
- Blackberry appoints AMV and 72andSunny to $200m ad account
- Dove Deodorant hands global digital account to EHS 4D
- Mindshare appoints Paul Armstrong head of social media
E & M-commerce
- Premier Inn launches transactional mobile app
- US online retail sales up 35% in 2010
- Online shopping growth to slow next Christmas- forecast
- One in six online shoppers did not receive gifts in time for Christmas: report
- European online shoeseller makes UK debut
- Online plays part in Sainsbury’s ‘best-ever’ Christmas
- The Beatles reach 5m downloads on iTunes
- In-App Purchases Become Major Mobile Revenue Stream
- Best Buy’s UK ecommerce store off to ‘strong’ start
- Not the Best Year For DVDs, CDs, Movies and Games
- Kelkoo launches luxury shopping site
- Report: Top online retailers ‘closing the door on the Disabled Pound’
- PayPal bolsters eBay’s performance
- Online Retailers Must be More Welcoming
Media consumption
- YouTube Mobile Traffic Hits 200 Million Views
- 40% of tweets are from mobiles
- UK youth lead Europe in mobile web use
- UK racks up 6bn video views a month
- Top 15 websites in Russia
- Mobile phone use by mothers: US
- Over 50s ‘adopting mobile social media faster than youngsters’
- Facebook makes 600 million friends
- Pew: Groups Embrace Internet, Social Media
- Newspapers overtake broadcasters in video streaming
- TV to continue reign as key media channel in 2011
- Report: Social media grows, but CPMs remain low
- Tablet Computers To See Boom in 2011
- Are consumers really interested in tablets?
Research
- comScore: How Verizon iPhone Could Shake Things Up
- Casale Media integrates Nielsen’s PRIZM
- Nielsen Delays Plan To Add Duplicate Viewing To ‘Currency,’ Extended Screen Ratings Remain On Schedule
- Polish TV Audience Win for Nielsen
- comScore Upgrades Video Measure for UK
- Stamper Joins Synovate in UK
- Research Video Tool Enhanced
- Nielsen Expects 6% Revenue Rise for 2010
- Research director David Brennan to leave Thinkbox
General industry news
- Don’t panic! Facebook isn’t closing down.
- Insurers Slowly Move to the Web
- Over half of businesses see benefits of mobile apps, 42% don’t
- Poll: Consumers more optimistic about 2011
- Experian in first social media acquisition of 2011
- Shazam and Spotify announce partnership
- NYTimes: Why The iPad Stinks
- Not the Best Year For DVDs, CDs, Movies and Games
- Adobe Buys Behavioral Data Specialist
Source: http://www.eiaa.net
