Digital Marketing News Update – 22th Feb 2011
Advertising and marketing news
- Top tips: Anticipating your consumer’s interest – how to make your behavioural targeting campaign predictive
- How changes to Facebook pages will help brands become more social
- Tweeting ‘as a brand’ – three simple do’s and don’ts
- Why must we persist with banners and MPU’s? Content in the future
- BA global marketing chief flies the coop
- The new rules for owning and controlling social data
- A true measure of retargeting effect
- The limitations of video ad exchanges
- Smartphone Sales Can Power Mobile Ad Reach
- Carnival’s Facebook Effort Engages First-Timers
- What ads should – or could – we bring back?
- Nielsen backs Ad-ID system
- Top tips: Social meets Email- How marketers can optimise the opportunity
- iPhone Users More Valuable Than Android Users
- 3 reasons your digital media campaign tests fail
- Nine out of ten smartphone users ignore mobile ads
- Keeping Customers Loyal with Targeted Email
- How marketers can figure out the “why” behind user behavior
- Twitter is boosting its rate for “trends” ads
- KidClicks reaches out to parents to market to kids
- Canned meat brand Spam uses social media to build fanbase
- Burger King hands European marketing role to innovation chief
- Search wars: Bing and Yahoo gain ground on Google in US
- An overlooked route to viral success
- How to drive and measure video sharing
- 3 mobile marketing hurdles
- Most Popular Marketing Tool For Local Biz: Facebook
- Burst survey: What makes moms click?
- Apps and location are advertisers’ holy grail, says Sorrell
- Tetley partners with Facebook to ramp up sustainability credentials
- Social Media in 2011 – Time to “Show Me the Money”
- Findus marketer takes top job in Young’s Seafood restructure
- 8 things every marketer should know about the iAd
- Google: Mobile Next Great Ad Frontier
- The Differences Between Mobile and Tablet Advertising
- Vevo is No. 2 video site in U.S., but Hulu is ad winner
- Schmidt predicts boom in mobile ads, payments
- Best brands on Facebook
- Smartphone users ignore mobile ads
- Facebook poaches global ad sales chief from Microsoft
- Lords reforms leave advertisers facing big hike in TV prices
- Top tips: An introduction to Ad Networks
- A simple guide to how ad exchanges work
- Social media: PepsiCo’s keys for success
- Standard Life marketing chief steps down
- Digital Video Ads In Premium TV Earn Most Attention
- Report: Type-In ads boost brand recall
- More ads, businesses going social
- Targeting Boosts Low Facebook Click Rates
- Earned Media to See Spending Increases this Year
- How brands alienate consumers online
- Search Marketing Turns Social
Agency updates
- Positive Digital to run social media for Lindeman’s wine brand
- Australian tourist board reviews £70m media account
- Saatchi & Saatchi opens third German office in Berlin
- TMW wins Pimm’s digital account
- MPG Media Contacts wins £1.5m fashion brand account
- How agencies can keep clients from looking elsewhere
- Initiative promotes Ireland MD to global role
- Omnicom boosts annual profits by 4.4%
- WPP merges digital agencies to launch Possible Worldwide
- VIDEO: Sorrell on apps, mobile and social networks
- 4 key capabilities for the modern agency
- WPP creates agency network for interactive segment
- Agencies line up for global Sol ad account
- Publicis acquires digital agency Holler
- MediaCom to expand Beyond Advertising unit across EMEA
E & M-commerce
- Expedia sees 30% drop in Q4 profits
- Superdrug adds mobile commerce to in-store magazine
- Hidden fees, vague pricing travel website turn-offs
- Kampyle: Start conversations to increase conversions
- UK online sales up 12.3% in January compared to the previous year
- John Lewis expands online retail to Europe
- Ebay predicts PayPal will account for half its revenue by 2013
- Location-based ads drive mobile shopping
- Morrisons makes e-commerce move
- How Retailers Can Make Video Efforts More Effective
- O2 phones to come with Ebay apps
- British ‘uncomfortable’ about making mobile payments
- Top 50 online retailers: Thomas Cook and First Choice lead travel boom
- M-Commerce Growing, Limited Interest In Location-Based Marketing
Media consumption
- Young Men Lead Location-Based Service Adoption
- Wales gets £10m of super-fast broadband funding
- Multiscreen Viewing Habits on the Rise
- Condé Nast pairs digital with print at newsstand
- Research charts the death of the dongle by smartphone
- Mobile trends by region: How do US, Europe and Japan compare?
- Most Europeans watch video news on web
- Tablet Sales To Hit 242 Million By 2015
- ComScore: ‘Enter The Golden Age Of Mobile’
- Nielsen: Online video usage up significantly, user numbers static
- In China, Social Networks Drive Conversation
- Latitude mobile report (pt 3): Predictions for 2011
- Seniors Slowly Shift to Digital
- Newspaper sites had most video views in 2010
- comScore: Facebook stretches lead over MySpace
Research
- ‘Solid’ Year for Forrester
- Top 10 analytics tools for social media
- IAB launches social media measurement guide
- Harris Appoints UK Head of Qual
- GfK Promotes Two for Regional Director Roles
- TNS Chairman Joins Hall & Partners
General industry news
- Nokia Finally Drops Its News: It’s Microsoft
- Facebook brand ‘Pages’ get profile-style revamp
- China now ranked as second biggest economy
- Tablets are the ideal platform for social TV
- Telegraph to lose digital strategic director Alison Reay
- Less-Expensive IPhone Coming
- BBC iPlayer links to other broadcasters’ VOD players
Source: http://www.eiaa.net
