Digital Marketing News Update – 22nd March 2011
Ad spend
- India to be fastest growing ad market with +18.5% growth in 2011
- Survey: SMBs ramp up digital ad spend
- Top 100 advertisers defy expectations to boost marketing investment
- Media network predicts strong ad growth in 2012
- Mobile to drive affiliate marketing spend
Other advertising and marketing news
- Tweet This: Social Endorsements Beat Social Media Ad Buys
- Youth Marketing Means Influencing The Influencers
- Connect with consumers through interactive print
- Ad optimization: A checklist for success
- Samsung’s top UK and Ireland marketer exits after three months
- Brands can resonate on two levels – globally and very locally and this should work through into their media channels.
- Sony Ericsson promotes Steve Walker to global head of marketing
- Top 3 tips to improve brand desirability
- ‘Broad Category’ targeting a step back for Facebook advertising?
- The Advertiser-Agency Gap in Digital Spending Priorities
- Baby Boomers: Neglected by Marketers
- Brands go back to school to get social-marketing help
- Can’t Buy Me Love: Social Media Needs Creativity, Not Money, To Buzz
- Social Media, Search Marketers Embrace New Media During Japan’s Tsunami
- Can social media really overtake search?
- Long-Tail Websites Boost Ad Efficiency
- Your Facebook presence doesn’t have to be all or nothing
- Industry bodies keen to show sensitivity to data worries
- Internet radio advertising growth – Pandora turns up volume and embraces smartphones
- Biggest Brands: Top 100 advertisers 2011
- Photo-Sharing Trends Encourage Marketers
- New Facebook pages give brands more opportunity to show personality
- Digital marketing’s “next big things”
- 3 initiatives that kick-start consumer engagement
- Tackling new digital realities
- The perfect recipe for integrated display
- Online ad targeting – Omnicom steps-up
- O2 personalised marketing service scheme attracts 2m customers
- Top 10 online display advertisment publishers- US
- Top 10 online display advertisers- US
- Tips for maximizing video reach
- AdoTube: Response-based targeting lifts brand awareness 30%
- Groupon uses high reach to show retailers it’s better than TV and print
- TV ads ‘drive 80% rise in branded search’
Agency updates
- Omnicom Strikes Data Deal with Internet Giants
- Interpublic’s Magna Taps Initiative’s Williams
- Research: Agencies are more bullish on mobile than clients
- Airlock digital agency is now part of Publicis
- Hasbro appoints Initiative to US media business
- Starcom MediaVest appoints Kittridge to global client role
- Irish digital agency opens Soho office
- Mindshare and UM favourites entering Clear Channel Outdoor Planning Awards
- PHD tipped to handle HTC media business
- Profero wins global digital account for Smirnoff
- AMV BBDO lose out to M&C Saatchi for £10m Garmin ad account
- Twitter set to offer ads to UK agencies before the summer
- Richard Hartell to leave Starcom UK for US role
- WPP’s Compete Builds Media Planning Tool For Online, TV, Mobile
- Aegis profits drop 25% to £68m despite new revenue high
- Aegis prepares to bid for MediaVest
- PHD wins eHarmony’s £7m UK offline media
- Abbott Mead Vickers BBDO launches social media unit
- Sara Lee calls £125m global media review
- Mother wins Moneysupermarket’s £25m advertising
- MediaCom wins consolidated £92m DFS media business
E & M-commerce
- FMCG brands turn to direct selling online
- Group Commerce Out To Groupon-ize Publishing
- French Connection moves into m-commerce
- Boden moves into social commerce space
- Morrisons invests £32m in US online grocer FreshDirect
- Tesco launches official Facebook page
- LoveFilm expands reach to multiple internet-connected TVs
- Brand desirability trumps low prices
- Facebook Going Full Groupon
- Are Location-Based Shopping Apps Catching On?
- German web sales lag offline but are boost to Egypt and Tunisia
- Online retailers recover cart abandonment sales via email
- Search and Social Together Aid Online Shoppers
- Online retailers: Poor experiences fail to meet consumer needs
- Healthy Growth for Ecommerce as Retail Continues Shift to Web
- Top tips: eCommerce sites urged to clean up content before Google’s ‘Panda’ goes global
Media consumption
- Nielsen: Dramatic Rise In Time-Shifted Viewing
- i outsells the Indy by 60,000 copies
- Digital magazines “exploration springboards” for iPad users
- 93% would stop using online bill pay services if charged
- Non-Traditional TV Viewing Surges
- Spanish-Speaking Hispanics Embrace Online Video
- Moms Are New Gamers
- Future of news belongs to digital, report says
- Apple sells half a million iPad 2s in opening weekend
- Android overtakes iPhone sales at Tesco
- Twitter users send one billion tweets per week
- Pew: Online News Surpasses Newspapers
- Twitter mobile use grows by 182%
- 80% 0-5 year olds use Internet at least once a week
- Pew: Half of U.S. adults access local news via mobile
- Study: Americans consuming more mobile content, how brands can capitalize
- Twitter Reports A Half-Million New Users A Month
- Radio Times website to include third-party VOD integration
- Uncovering kids’ digital habits
- Newspaper Revs Continue Long Decline
- 26% of app downloaders become loyal users
- Social networks become most popular online destinations in the UK
- BBC iPlayer tablet apps notch up 460,000 downloads in first month
- Loading Time: Android Faster Than iPhone
- The Daily to launch in Europe
- Cord Cutting May Be Overhyped
Research
- Research Now Fills Senior Paris Role
- comScore Launches Digital Analytix
- Cello’s Research Arm Back in Profit; Makes Acquisition
- SSI Opens Health Division
- Furtner to Lead New GfK Marketing Sciences Unit
- Synovate Returns to Full Year Revenue Growth
General industry news
- Condé Nast readies further iPad app launches
- Top 100 social brands revealed as Dell, Nike and Starbucks top the table
- iPad predicted to hold dominance of tablet market
- Interactive Companies Most Profitable, After Cable Operators
- Google gets into price comparison
- Chris Maples joins Spotify as new MD
- News Corp. is getting into social gaming
- Trading Places: This week’s people moves
Source: http://www.eiaa.net
