Digital Marketing News Update – 1st March 2011
Advertising and marketing news
- The power of the big screen
- RBS appoints marketing chief for wealth division
- Elle kicks off review of advertising account
- Report: Type-In ads boost brand recall
- Auto Dealers Start Shifting Ad Money to Internet
- Who Gives the Most Trusted Recommendations?
- No ignoring combined power of search and social
- Why in-game ad segment isn’t living up to its potential
- Online ads are brilliant
- Mobile advertising veteran Buckley to leave Google
- What brands need before going social
- Brits prefer printed mags and ads to digital alternatives
- Reports: Video still rolling through ad game
- You can’t gauge influence by looking just at online activity
- Big increases for travel and property sites in Top 100 Online Brands
- Burger King axes six UK marketing jobs
- Which clients are advertising in the national press?
- Nokia-Microsoft deal provides new avenue for mobile ads
- How brands can do more with mobile
- Brands are missing a trick with video integration
- Ofcom lengthens ad breaks for single dramas
- Top tips: Six common social marketing questions answered
- Channel 5 names marketing director
- Brands that have mastered content marketing
- How to determine the value of a social media mom
- Why “Bounce Rate” is a Poor Performance Metric for Data-Driven Marketers
- Big Brands Not Making Most Of Facebook
- Want more from social? Here’s how one brand is doing it:
- Marketers plan social effort to tap Oscar buzz
- L’Oréal ups digital spend for launch of hair product
- Volvo hires Richard Monturo as global marketing head
- TripAdvisor names chief marketing officer
- Mobile ads are often clicked by mistake, survey finds
- Volvo hires Richard Monturo as global marketing head
- 5 reasons why wikis work for advertisers
- iPad 2 expected as Apple halves iAd minimum spend
- How Marketers Can Benefit from Video Ad Engagement
Agency updates
- UM London partners Getmemedia for diversity project
- Publicis targets small businesses with new offering
- PHD birthday ad invites marketers to up their game
- EBay hands DDB Tribal and Carat multi-million pound European accounts
- Havas boosts digital team with ex-Starcom exec Graham
- Agencies line up for Aston Martin account
E & M-commerce
- Bumper January online as UK consumers spend over £5bn
- Guest comment: How exactly can Social Commerce drive success for multichannel retailers?
- Waitrose invests £10m in website revamp for ecommerce
- Survey: Most smartphone users make mobile purchases
- Survey finds wide market for paid content online
- Liverpool FC scores first football m-commerce site
- Mobile music revenues to reach $5.5bn by 2015
- Adgregate, Symantec Secure Facebook Commerce Transactions
- Lower prices on Amazon prove an ongoing challenge to retailers
- Brits spend £5.1bn on online travel sites in January
- Study: Billions in ecomm waiting for UK etailers
- US Retailers Help Boost Canadian Ecommerce
- Our survey says… Retailers see mobile as a business essential, but many unsure how to maximise potential
- eBay to be first retail app pre-loaded on all Telefonica smartphones, starting with O2 in the UK this summer
- GUEST OPINION Snack time for consumers: weaving mcommerce into the multichannel approach
- Coupon sites reach 9.6% of European internet users
Media consumption
- Time spent with socnets up Down Under
- Travel brands race up Hitwise traffic rankings
- The blogosphere is in decline says NY Times: are Facebook and Twitter killing off blogs?
- Paywall titles see double-digit audience growth in January
- Telegraph to unveil paid-for website in September
- Survey says 9 of 10 households have cell phones
- Android surpasses iPhone in U.S. smartphone market
- One third of US ‘does not have broadband’
- Global data: smartphones vs. standard mobiles in the youth market
- Global data: Are smartphones more popular with men or women?
- comScore: 83% Saw Web Video In January
- Media consumption increasing, where is working revenue model
- Young bloggers prefer social media to their own sites
- Publishers must wall off content to add value to subscriptions
- nma research uncovers kids’ digital habits
- Facebook Reaches Majority of US Web Users
Research
- Brightroll pledges more research for video
- Effective Measure Takes DMMA Contract from Nielsen
- GfK HealthCare Adds Three to US and German Senior Team
- IMS Rolls out ‘Strategic Market Assessment’ Service
- BIA/Kelsey Selected for CRE Online Video Usage Study
- Synovate Boosts Senior Leadership Team in Greater China
General industry news
- BBC iPlayer becomes VoD TV aggregator
- The other kind of social networks
- Reader’s Digest takes affiliate route to online growth
- Apple Makes Cheaper iPhone
- Facebook chases its billion user target in China
- Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control
- B2B Sites See Big Rise in LinkedIn Logins
- Traditional media owners start to dominate online
- Eight things you need to know about Mobile World Congress
- Rothenberg Exits Time Inc, Returns To IAB
Source: http://www.eiaa.net
