Digital Marketing News Update – 18th Jan 2011
Another one of these weekly link updates – enjoy 🙂
Advertising spend
- Rapid Growth Ahead for Mobile Game Ad Spending
- Online video ad revenues triple in 2010
- Half US advertisers to boost spending on audience targeting in 2011- report
- Diageo doubles Smirnoff digital spend for nightlife activity
- U.S. Ad Expenditures Grow Paced by Political TV
Other advertising and marketing news
- Case Study: Newspapers Writing For Search Trends?
- The rise of mobile social media mavens
- 10 Things Brands Should Already Be Doing Online
- Top tips: Digital marketing success in 2011
- Key tips for better ad control
- Marketing to Moms: More Small Children Use Moms’ Mobile Online
- Ad Network Casale Taps Nielsen For Offline Data
- Verizon iPhone To Boost Mobile Ad Market
- AdMob: Ad requests top 2bn per day
- Report: Branded ads doing better on mobile
- Savvy marketers check out social gaming
- Top marketing strategies for 2011
- U.K. moves to curb social product plugs
- Top 10 predictions for natural and paid search in 2011
- A fifth of consumers ‘now playing social games online’
- Digital marketing is about consumers, not algorithms
- Solving the mysteries of the media landscape
- 5 Email Marketing & Social Media Musts For 2011
- Brands: This is how to get more involved with social ads
- Marketers: Why you need more than clicks
- Is Twitter a time-waste for brands?
- Why Location Is About More than the Check-In
- Best uses of Facebook Places will need to add true value
- Zoopla appoints first marketing director
- 5 signs your marketing is outdated
- What the Verizon iPhone Means for Marketers
- Display Ads: Demystifying the “Banner Blindness” Conundrum
- Marketers Must Tend Multiple ‘Digital Gardens’
- Online video key to ROI in Cadbury’s campaign
- Thomas Cook calls on Google Earth for latest ad campaign
- Advertisers complain of unwanted clicks on AdWords
- Quaker Oats looks to refresh brands via social activity
- House of Fraser joins pilot location marketing scheme
- Andrew Walmsley on Digital: Not-so-special delivery
- DFS puts £92m media up for grabs
- Lipton appoints managing and marketing directors
- Study reveals targeting can increase site visits by up to 726%
- ‘Check out’ – study on ROI of FMCG sector
- Facebook calls summit to lure UK advertisers
- Study: Marketers Fail At Managing Integrated Search And Display Campaigns
- Hey Advertising Industry, The Internet Is Running Out Of IP Addresses
- Millennial: Android Tops Apple In Mobile Ad Share
- Sorrell and LaneFox to advise Gov’t on marketing review
- Bing and Facejacker team up for viral campaign
- 20th Century Fox appoints new CMO
- Marketers show resilience in the face of the squeeze
- Study: Celebs (Except Oprah) Ineffective In Ads
- Sainsbury’s Christmas ads most effective
- Ad industry continues voluntary push to regulate privacy
- Marketers should leverage latest tools for search, display campaigns
- Mobile advertisers look forward to new audience on Verizon iPhone
- P&G reaches out to men with advice website
- Brands face ‘online gardens’
- Android Tips Advertising Platform Scales
- Paper Round (14 January) – Which clients are advertising in the national press?
Agency updates
- 5 agency blogs you should be reading
- Publicis Modem appoints new regional MD
- Ad agencies turn to students for a digital hand
- Tribal DDB nets Reebok global digital business
- Ogilvy expert’s top 3 insights to Social Media Trends for 2011
- Initiative Appoints Hayes President of Digital
- LBi promotes Anil Pillai to UK CEO
- Agencies line up for £20m easyJet brief
- Omnicom brings Being agency to the UK
- Matt Seiler appointed chief executive of Mediabrands
- Rubins promoted to CEO in PHD management shake-up
- MEDIA‘s Agency of the Year 2010: MPG
- Microsoft considers global biz
- Merger for UX Agencies Foolproof and Flow Interactive
- MediaCom loses digital leader Stefan Bardega to mobile start-up
E & M-commerce
- A third of consumers now shopping via mobile
- Online video rentals ‘failed to live up to hype’ in 2010
- Macy’s to add 725 jobs to help with online growth
- A third of etailers fail to ‘welcome’ customers
- Report: More shopping going social
- Email drives more shoppers to retail websites than social
- Ebookers.com launches mobile bookings site
- Mobile shopping soars in UK
- Tealeaf: Website errors turn 5.3million Brits off online stores
- Mobile is a must for retailers
- The Demographics of Social Shopping Sites
- The link between mobile data, consumer purchases
- Christmas web sales hit £2.8bn, but a third ‘abandon baskets’
- Is social commerce the next big thing for etail?
- BRC: Britain’s ‘big freeze’ did little to boost online sales
- Social Gaming Market to Surpass $1 Billion
- Lovefilm launches on Sony network media player
- 71% of home electronics shoppers use the web
- Marketing to Shoppers at Every Touchpoint
- Grocery shoppers want digital coupons before entering a store
- How retailers can integrate content in 2011
- Research: Boomers more likely to purchase CPG online
Media consumption
- 20 facts of 2010: A snapshop of life in the UK
- Two in five Twitter posts made via mobile
- Report: Newspapers need to diversify
- A fifth of consumers ‘now playing social games online’
- Everything is connected: Consumer Electronics Show report
- Are social games going massive?
- How Mainstream Are Mobile Apps?
- Online shopping growth to slow next Christmas- forecast
- Piracy websites ‘attract 53 billion visits a year’
- Who Looks for News Online and on TV?
- Study: Mobile use among Hispanics rises 26%
Research
- Former TNS Colleagues Branch Out
- MarketShare To Integrate comScore Data
- Shakespeare Given Role in COI Review
- Ipsos MORI Hires UK Retail & Shopper Head
General industry news
- Internet coming to TV, but who will be the winner?
- Myspace’s Final Frontier?
- Americans say no to regulation of search engines
- 2011 Travel: Will consumers stay or will they go?
- Social media users complain little but want fast response
- Social media users ‘are more demanding’
- Five things to look out for in 2011
- Bebo to launch redesign focusing on video
- Trading Places: This week’s people moves
Source: http://www.eiaa.net
