Digital Marketing News Update – 17th May 2011
Advertising and marketing news
- How Facebook Might Reinvent Search
- LG group marketing and brand chiefs out in restructure
- Getting Consumers to Buy In to Geolocation Apps
- Platform helps brands analyze passion through socnets
- What Do Not Track may mean for advertisers
- Top tips: Using Wikipedia as a marketing tool
- Will this year see the UK’s first £1m mobile campaign?
- Profile: Sally Cowdry, marketing director at O2
- Self-serve comes to mobile ads
- Facebook to pay users to watch in-game advertising
- Microsoft’s RIM deal will boost its search influence
- Can Brands Maintain Engagement on Facebook?
- How to Create a Solid Email Marketing Program
- Advertising Association to gather experts to examine children and advertising
- Only half of marketing departments ‘carry a revenue target’ – survey
- Should brands pay for followers on Twitter?
- Facebook advertising is massively undervalued
- Hyundai readies biggest ever online campaign
- Mobile is dead: 5 marketing trends
- Measuring Integrated Advertising
- How to use Mobile to Execute Effective Advertising
- Why Do Affluent Consumers Connect with Brands on Social Networks?
- Google puts aside $500m to cover US advertising probe
- Incoming Scottish IPA chair calls for collaborative change
- Ben & Jerry’s rolls out ‘dessert island’ Facebook campaign
- Facebook is a Company, not a Platform: 5 Key Points for Marketers
- Jumptap: Older, Wealthier Mobile Users More Ad Receptive
- Social coupons are for brands, not just services
- Andrew Walmsley on Digital: TV’s new companion
- US video ad network BrightRoll opens UK office
- Online Marketers Say Community Is The Thing
- ASA chief Guy Parker on why self-regulation has a future
- Brands Shift Focus of Mobile Outreach
- To Boost Organic Clickthrough Rate, Look to Paid Search CPC
- Facebook enables tagging of brands in user photos
- Music consumers ‘more receptive to brands’
Agency updates
- Silverstone appoints Manning Gottlieb OMD to media account
- Starcom MediaVest Group names new India CEO
- Wunderman picks up Triumph digital
- Publicis geographical revenue profile getting closer to Omnicom
- Chief strategy officer Neil Hourston leaves Grey
- WPP’s MEC, Mindshare Units Dominate New Biz Competitiveness
- MediaCom appoints Selina Firth as GSK head and strategy director
- Butlins splits with Mother
- Chris Thomas named chairman of Proximity Worldwide
- Hinz To Head Digital At MediaCom
- Agencies line up for Renault digital pitch
- Aegis reports organic growth of 9.1% for Q1
- T-Mobile moves £39m media account into Group M’s MEC
- Agencies Address Clients’ Mobile Privacy Fears
- Media Group, New Biz Boost Aegis Organic Results
- Publicis Chemistry names David Prideaux as creative chief
- UM London retains £16m General Mills media in UK and Ireland
- OMD takes top spot on Thinkbox TV Planning Awards shortlist
- Aegis Buy Adds Web Analytics Expertise
- Tourism Ireland hands £50 million global advertising account to Publicis
E & M-commerce
- Online Video for Retail Gains Sophistication
- BMW ramps up e-commerce offering with eBay store
- YouTube online movie rental launch
- Hotels.com moves into apps following mobile site success
- Groupon and Peugeot sign up to mobile affiliate network
- How Searches on Smartphones Fit in the Purchase Funnel
- Affluent social media users loyal, not seeking discounts
- Sainsbury’s ties in-store purchase to online interaction
- Surprising insights into online shopping patterns
- Ecomm spending in the US sees double-digit growth in Q1
Media consumption
- Tablets Change Media Behavior, iPad Still King
- Microsoft: Email use continues to rise
- Top 30 web properties in Europe
- YouTube nabs a fifth of all UK social traffic
- TV Trends
- Top 10 websites in Spain
- Consumers say online tracking ‘okay’ for fraud prevention purposes
- Report: Social, banking, nav services big mobile winners
- Mobile internet access – Smartphone use leaps 83%
- A lot more people read news via Facebook than Twitter
- Most Internet Users Still Not Willing to Pay for Online News
- Facebook is catching up to Google as source of news site readers
- Nearly half of teens still not aware of Facebook Places and Foursquare
- Condé Nast to roll out iPad subscriptions
- The Digital World of Millennials
- Jumptap: People spending more time browsing than with apps
- Half of Internet users in India only access web via mobile
- Digital radio listening growth slows
- LinkedIn audience growth rate hits 1m new members a week
Research
- New Google Analytics tool measures site load speed
- Barns to Replace Thomas at Nielsen
- Salama Takes TNS Reins from Ros
- UK Remains Challenging for Synovate
- Nielsen Promotes Fan to Lead ‘Watch’ in Hong Kong
- comScore Wins Internet Audience Measurement Tender in the Czech Republic
General industry news
- Google brings Street View concept to hotel interiors
- TV and Online Offer Marriage That Could Live Happily For A Long Time
- Top 100 global brands: Apple overtakes Google
- Could super-injuctions take down Twitter?
- Playstation Network down for 3 more weeks?
- Internet regulation in China – New structures to meet new challenges
- Microsoft to make shock purchase of Skype
- When some important internet stuff was founded
- Most Internet Users Still Not Willing to Pay for Online News
- Emap parts company with chief executive Gilbertson
- In the long run Facebook will be bigger than Google, says Dyson
- Trading Places: This week’s people moves
Source: http://www.eiaa.net
