Digital Marketing News Update – 15th Feb 2011
Ad spend
- Mobile advertising spend set to skyrocket
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
Advertising and marketing news
- Print advertising declines add to NYT Co woes
- Super Bowl Ads Cross Online, TV, Social Media
- The future of the app
- 8 social media metrics you need to succeed
- How Do Your Social Media Monitoring Efforts Stack Up?
- Guarantees Matter Both Online and Offline
- Honda Jazz ad jumps from TV to smartphone
- Apple’s iAds said to be more effective than TV
- UK survey: Over 35s prefer email ads, while under 35s prefer web ads
- Mobile augmented reality on rise as top brands get virtual
- Ways that broadcasters can take advantage of online ads
- Peugeot creates cross-media mystery campaign for Envy range
- New Data on Attitudes Toward Targeting
- Software firms cotton on to the value of social media
- Brands: How social media might hurt
- Brands Don’t Reach Web Video Users
- Wrigley UK marketing director departs role
- Latest advertising megatrends and predictions for 2011
- The future of brand marketing: Individual engagement
- Dramatic Difference in Approach to Social Media Metrics
- Blog posts wield more influence over time
- NMA PODCAST: Debenhams marketing chief on digital display
- YouGov and Adform Create Banner Ad Testing Tool
- Tracking The Social Media Influencers
- Advertisers need to think ‘mobile first
- Facebook signs Mazda as first advertiser
- 6 digital marketing words that must die
- 4 steps to a successful retargeting campaign
- Andrew Walmsley on Digital: What the smart money is on
- Connecting with Kids Online
- Mobile ads? No worries, say Australians
- Advertisers demand more transparency around video ad serving
- Facebook Upgrades Ad System
- New UK Venture to Assess Mobile Campaigns
- Meebo Buys Online Ad Measurement Firm
- Paper Round (10 February) – Which clients are advertising in the national press?
- The Future of Smart Mobile Devices
- Advertisers: Reach Timeshifted Viewers with Online Video
- Panache release puts social to work
- Marketers flock to China’s Facebook clones
- Firefox feature lets users opt out of tracking
- 3 steps to salvaging the online display industry
- Tips for defending brand equity in the age of social media
- Panasonic uses online video to attract younger audience
Agency updates
- Starcom MediaVest Expands Rentrak Deal
- Omnicom Buys Communispace and The Modellers
- The time is right for consolidation in social media
- OMD Flips Entertainment Model, Puts Brands In Front Of The Development Process
- Mindshare Out Of Disney Review: Publicis, Omnicom, Carat Make Short List
- UM London seals Southern Comfort deal with Jazz FM
- Carlsberg kicks-off search for global digital agency
- MEC promotes Tom George and Steve Hatch
- Agencies lineup for Learndirect business
- Media agencies line up for £9m Page & Moy account
- Crisis over, declares Levy after ‘excellent’ Publicis results
- Campbell returns to Agency Republic
E & M-commerce
- Social Media ‘drives just 3% of retail site visits’
- John Lewis brings in 38% online rise
- Dairy Crest sees rise in internet-to-doorstep sales
- Customer service is the X-factor in online retail: study
- Customer service remains crucial for retail websites
- Online Retail Spend Rockets To $43B
- Best Practices for Mobile Retail Strategy
- UK: More silver surfers shop online than iLifers
- Car buyers spend majority of shopping time online
- Report: The Kids Are Kicking Email
- Report: Consumers don’t want to register to buy online
- Social commerce
- Report: EBay Has Big Plans For PayPal
- Consumers reaching for their mobiles when they see TV adverts, with m-shopping peaking between 3 and 6pm
- Consumers embracing digital technology on the high street, but to check for cheaper competitors, finds benchmarking study
- M&S and House of Fraser extend mobile reach with O2 More-powered geolocation marketing service
Media consumption
- Radio listening switches to digital and online
- Top 30 mobile devices (US)
- FT iPad app nears half a million downloads
- Video engagement in Spain and Latin America
- Video audience in Spain and Latin America
- Young teens find it easier to “be themselves” online than offline
- Big Opportunities Behind Online Health Research
- Use of smartphones up 60%
- Report: The Kids Are Kicking Email
- UK has higher use of mobile media than Europe or US
- Mobile Futures: Smartphones Outselling PCs
- Mobile price comparison and search growing rapidly
Research
- GfK Adds Cell Phone Sampling to Omnibus
- Kantar Health Appoints Global Market Access Head
- Irish Sports Division for Kantar
General industry news
- Google takes on Facebook Places and Foursquare with Latitude check-in tool
- Trading Places: This week’s people moves
- Diageo names Guinness global brand chief
- MySpace sale talk attracts US mobile social network
- It cost $30m to launch. Now can iPad newspaper The Daily make any money?
- BBC confirms iPlayer iPad app out this week
- How to Combat Abandonment with Social Sign-On
- Biz Stone: Twitter’s Impact On Social Change
Source: http://www.eiaa.net
