Digital Marketing News Update – 10th May 2011
Ad spend
- Execs: Commodity Pricing Doesn’t Hurt Ad Spend
- Forecast: Local TV spend to steadily rise
- Media Buyers Predict Upswing In Online Video Ad Spend
- BrightRoll: Television ad dollars shifting again
- Forecast: Social Media could surpass $8b by 2015
- Warc raises global adspend forecasts for 2011
- Local Mobile Spend Up, Dollars Shift From Trad Media
Other advertising and marketing news
- Traditional, Digital Agencies Clash Over Media Usage
- Facebook Serves 25% Of Display Ads
- Google To Unveil Re-Marketing Tools, Improve Personalization
- Optimizing Social Media Pages for Search
- Marketers Shift Primary SEO Metrics and Objectives
- Startup allows marketers to use TV ads for new media
- Digital Report: Social Commerce – Sound of the crowd
- Guinness to run first Apple iAd
- P&G appoints new global digital marketing head
- Social video creates the most noise for brands
- 7 success strategies for “always on” marketing
- Big Advertisers Embrace Email Marketing
- Marketing insights into the journey of motherhood
- How to plug in to mom
- Social Media Marketing in Mobile-Oriented Countries
- Advertising trusted by 69% of the public
- Apple EMEA marketing boss Simon Thompson departs
- Facebook’s Sponsored Stories outperform standard ads
- Big Brands Tested On Twitter Effectiveness
- Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
- How to Avoid Overcounting Unique Users
- Traditional metrics ‘inflating online ad reach 2.6 times’
- Women Bloggers Studied As Sponsored Conversations Start
- Engage the Social Buyer Persona
- Reports: Online ads reaching more people?
- Tupperware sees social media as brand game-changer
Agency updates
- Volkswagen Names Edelman As Social Media Agency
- Agencies invest heavily in digital with new hires
- JWT New York hit by Microsoft account losses
- The Future Structure of Agencies
- WPP and IMG launch global licensing unit
- What Agencies Want From Facebook
- DDB UK’s Sarah Watson quits to oversee strategy at BBH NY
- Do Digital-Only Agencies Need to Evolve?
- Wunderman picks up Triumph digital
- Mini retains Profero as UK digital agency
- Agency Republic nets Vodafone task
E & M-commerce
- Vodafone to let people pay for taxis via mobile
- iPads Have Big Potential for Retailers
- Social commerce goes b-to-b
- Mobile users prefer mobile shopping to using PC
- Online music too expensive for most people
- Have operators shot themselves in the foot over m-commerce?
- With directories in decline, AT&T looks to e-commerce
Media consumption
- Worldwide Mobile Phone Sales Up 20%
- LinkUp: 8 in 10 job searches on mobile via Android
- Why privacy is a big issue for mobile consumers
- Survey: Likes better than reviews, in-person best of all
- News of bin Laden’s death breaks on Twitter
- Social helps spur rapid growth in online gaming
- Time’s print subscribers gain free access to iPad version
- Top 10 countries for LinkedIn and Twitter use
- Rapid increase in sales of digital books in UK
- Social media spikes on bin Laden news
- comScore Releases European Engagement and Top Web Properties Rankings for March 2011
- Digital picture of Europe shows social media driving engagement
- Top 20 European countries by web use
- Digital royal wedding stats round-up
- How Female Influencers Communicate Online
- Giving Meter: Consumers more apt to give online
Research
- Harris Brings Back Angrisani as Revenues Fall Again
- comScore’s Soaring Revenue Matched by Expenses
- Nielsen Catalina and 4INFO Link for Mobile Ad Measure
General industry news
- Royal Wedding Coverage: Online, offline hot commodities
- Will Google make a play for LinkedIn?
- Mumsnet launches site for grandparents
Source: http://www.eiaa.net
