Digital Marketing News Update – 10th Jan 2011
The first of many weekly marketing news updates here in 2011…
Advertising spend
- Forecast: 10% growth in online ad revenue this year
- Online Ad Spending Set to Break Records
- P&G biggest spending advertiser of 2010
- Spending on multicultural interactive is rising
- Study: Ad spending was up 8.7% in third quarter of 2010
- Juniper predicts $894m of mobile games ad revenues by 2015
- Display overtakes search in 2011 ad spend growth predictions
Other advertising and marketing news
- Cross-Media Case Study: Snack Attack
- Social Media Much? My Most-Read Stories Last Year
- Our Bets For Digital Media In 2011
- Marketing to moms: The best in digital creative
- The biggest waste of your ad money
- 10 digital trends that will dominate in 2011
- 2010: The Decade That Killed (Newspaper) Classifieds
- Mobile Marketing To Develop Privacy Guidelines
- Are your followers influential?
- Digital growth is expected to continue in 2011
- Ad trends for the new year
- Brands marketing with social platform check-ins
- Coca-Cola Finishes Social-Media Project
- The fate of ad networks in a post-exchange world
- Why digital-out-of-home advertising needs to change its tune
- Top 5 Social Media Campaigns of 2010
- Mobilizing for 2011 with a Mobile Marketing Strategy
- Three Tangible (and Enjoyable) Social Media Marketing Resolutions for 2011
- Bmi names Stuart Beamish as head of marketing and product
- Mobile Execs Predict Big Year For Android, Mobile Advertising
- ‘Long Tail’ Advertisers Are Back, U.S. Ad Expansion Reaches ’03 Levels
- How Online Video Can Reach the Business Audience
- Evian builds on popularity of viral campaign
- Videojug hires first marketing director
- Men Are More Open to Online Tracking
- Report: Brands must advertise sustainability efforts
- What does 2011 hold for digital media, marketing?
- Ad Watch
- HP’s chief marketing officer resigns
- What Quora tells us about digital marketing
- 3 issues digital marketers will tackle in 2011
- Nuts appoints marketing head
- Morrisons top marketer Maciver out as focus changes
- Are brands giving consumers too much control?
- Even as mobile marketing grows, search will still be king
- Study: Mobile Ad Metrics Still Outpace Online
- How creative can you get with video ads?
- Apple is rated most social brand
- Top Marketing Exec At Anheuser-Busch Is Leaving
Agency updates
- WPP Buys ‘Obama for America’ Agency Blue State Digital
- Global Ad Agencies Upbeat About Future
- WPP overtakes Omnicom as biggest marketing group
- MediaCom North America changes leadership
- George Prest quits DLKW Lowe
- AMV’s Farah Ramzan Golant receives CBE
- Starcom Appoints Weinstein New Global Digital Head
- Targetcast Taps Two From ZenithOptimedia
- EDF adds BBDO to pan-European advertising roster
- Reckitt Benckiser awards media AOR to ZenithOptimedia
E & M-commerce
- How to get more from slow January/February sales
- 2010 holidays end with record $30.8 billion spent online
- Sears Follows Other Big Retailers, Launches Digital Download Store
- Amazon Brags Kindle 3 Is Its ‘Biggest Seller’ Ever But Still Mum On Figures
- Report: Consumers want more from ecommerce
- Paying for Online Content as Popular as Ecommerce
- Amazon to buy Lovefilm for £200m?
- Top tips: The rise and rise of video in retail
- Social Shopping option for Apple?
- Shoppers turn to Tesco online
- Cross-border trading and the barrier to ecommerce
- Amazon offers Kindle ebook lending service
- Busy Boxing Day for U.K. online retailers
- Retailers sent many shipping messages to holiday shoppers
- US tablet sales to more than double this year, says Forrester
- Domino’s reports over £1m of mobile orders in Q4
- Digital accounts for one in six album sales
- HMV to focus on digital content as retail suffers
- Amazon launching its own Android app store
- The Future of Social Shopping
- eBay: ‘MCommerce’ Booming
- Online retailers attempt to shield consumers from VAT hike
Media consumption
- Skype Video Calling Hits iPhone (1.3 Billion Chinese Sigh)
- Cross-Media Case Study: Snack Attack
- Fascinating Rhythms: Pandora Dominates Online Radio Audience
- Hold the Phone: Web Not Dead
- What Comes After Newspapers: Forget Form, It’s About Content
- Digital Magazine Sales Slump on iPad
- ‘Conan’ Most-Read Story Of ’10, Digital Stories Dominate Rest Of The Pack
- Facebook overtakes Google as website of choice in U.S.
- 3.5bn African mobile users by 2015
- Average smartphone user makes 24 web sites visits a day
- Facebook reveals most talked about UK trends of 2010
- Top Tweets of 2010: Justin Bieber, Inception, Gulf oil spill and vuvuzelas
- Staples: Workers Manage Love Via Technology
- Study: Hispanics Are Ideal Online Consumers
- Study finds TV time, Online time equal
- Mobile surfing spikes at Christmas
- Android ‘gets more new users than iPhone’ in US
- The Evolution of Twitter Usage
- New Christmas pastime: mobile gaming
- Is Twitter Good For The Brain?
- Internet Rivals TV As Major News Source
- Nielsen: Who’s consuming media and how
- Over three-quarters of music downloads in U.K are illegal
- Digital Convergence in the Multicultural Home
Research
- Synovate, Duke Team Up For Shopper Insights
- Nielsen publishes latest US smartphone market share stats
- TNS Buys Control of RMS in Africa
- Nielsen Human Resources Chief Quits
- GfK Ups Stake in SirValUse and nurago
- Forrester: In 2011, Digital Marketers Become Central In ‘Hub-And-Spoke’ Media Model
- TNS to ‘DISCOVER’ New Frontiers
- Experian Hitwise Launches in India
- GfK Launches Mobile Web Measure
General industry news
- Video: Top 10 YouTube clips of 2010
- The year in digital: 130 stories that shaped 2010
- Top 7 mobile predictions for 2011
- Social media movers and shakers: The ones to watch in 2011
- Trading Places: This week’s people moves
- Thank you 2010–you were a great year for digital!
- What consumers hope for in 2011
Source: http://www.eiaa.net/
