Digiday Research: Nearly 40 percent of retailers have a subscription product
At the Digiday Retail Summit in February in Austin, Texas, we sat down with 53 retail executives to learn how they’re employing subscriptions, addressing customer loyalty and using online consumer data. Check out our earlier research on brands’ reliance on retailers here. Learn more about our upcoming events here.
Quick takeaways:
- Nearly 40 percent of retailers in Digiday’s survey said they offer a subscription service.
- Over half say it’s important to contribute to a social cause in order to build a stronger relationship with consumers.
Subscriptions are taking off for retailers looking to create new revenue streams and strengthen consumer loyalty, amid thousands of store closures. Thirty-nine percent of the retail executives in Digiday’s survey said their companies currently offer a subscription product.
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