Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and Twitter’s Periscope.
Meerkat launched in late February as a way for people to stream live broadcasts from their phones that would cross-post to Twitter so that anyone could tune in. Many did. By March 16 the app that became the toast of tech festival SXSW had registered more than 91,776 livestreams and more than 293,800 views since launch, according to social analytics firm Simply Measured.
Then on Thursday Twitter officially launched Periscope, a Meerkat-like livestreaming app the social network had acquired in January. That same day, there were almost as many tweets containing the hashtag #periscope as those containing the hashtag #meerkat, as Quartz’s Dan Frommer pointed out on Twitter.
