Dentsu Aegis To Acquire Merkle, CRM And Database Marketing Giant
AdExchanger |
Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and one of the largest independent digital agencies. It did $436 million in revenue in 2015, a 14% increase over the year prior. While terms were not disclosed, the deal values Merkle at… Continue reading »
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