Deepening The Data Lake: How Second-Party Data Increases AI For Enterprises
AdExchanger |
“Managing the Data” is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. I have been hearing a lot about data lakes lately. Progressive marketers and some large enterprise publishers have been breaking out of traditional data warehouses, mostly used to store structured data, and investing in infrastructure… Continue reading »
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