Data pick of the day: Young internet users lead in online TV viewing
According to data released by Global Web Index, 2014 marked the first time that, on average, younger internet users watched more than an hour of online television each day.
Although, linear TV is not being abandoned. Despite consistent year-on-year rises for online viewing, traditional TV still rules the roost accounting for the biggest share of viewer’s time each day and remaining the single biggest media activity by some distance. Globally, people still watch around 2.5 hours of linear TV each day; that represents nearly a quarter of the total media time and compares to just 0.70 hours spent on online viewing.
However, it’s pretty important that the amount of time spent on linear viewing rises directly in line with age. In contrast, youth specifically in the age group of 16-24 watch four times as much online TV per day as against 55-64 year olds.
Age-based differences are even starker when these figures are converted to percentages: in the youngest group, a third of the total time spent watching television is on online forms while the number is just seven per cent among 55-64 year olds.
Linear TV might still be the most dominant force, then, but younger consumers are at the very forefront of the charge towards online entertainment.
