Data pick of the day: Exclusive content leads to brand advocacy
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity – whether it is content, online videos or the likes.
However, the keyword to register here is ‘exclusive’.
Data from Global Web Index indicates that overall, more than a fifth of internet users say they are positively influenced by access to exclusive content and services. The figure is even higher for men as well as younger internet users.
At a national level, it’s in many of the emerging internet markets where exclusive content resonates most strongly – peaking at close to a third in Mexico.
