Data pick of the day: Ad blocking is here to stay
This year’s biggest debate had been on ad blocking, despite the fact that GlobalWebIndex’s data shows that it is still just 28 per cent of online adults who said they have used these tools.
GlobalWebIndex’s data shows that the heaviest consumers of the internet, 16-24s, are at the very forefront of the trend, with over a third of them blocking ads. But that presents something of a paradox: older groups are the most concerned about their privacy and personalised recommendations/ads and yet are the least likely to be blocking ads.
With these tools becoming more mainstream, usage levels will creep upwards and show fewer variations by age, GWI’s data reflects. With GWI’s research showing that smartphone owners are already ahead of average for using ad-blockers, this is a trend which is here to stay.
The post Data pick of the day: Ad blocking is here to stay appeared first on Digital Market Asia.
