Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one social media account, according to data by GlobalWebIndex.
Engagement is relatively consistent across the income groups and by gender. It’s age-related patterns that are highly relevant here, though. About 95 per cent of 16-34s have at least one social media account but this figure drops directly in line with age. In particular, the oldest group falls 13-points behind the youngest, though it’s still a considerable 82 per cent of these online 55-64s who have an account on a social network.
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