Data pick of the day: 42% online users seek sites to fund new projects
With concepts such as crowdfunding becoming a reality, it is evident that people are interested in helping to launch new projects via sites such as Kickstarter.
Globally, just over 40 per cent of internet users say they have either pledged money through a service like this already, or are interested in doing so in the future.
If we analyse this figure in more detail, it’s clear that engagement rates vary significantly between groups.
By region, internet users in LatAm and APAC are nearly twice as enthusiastic about Kickstarter-style funding as their counterparts in Europe.
Age has a similarly strong and predictable impact: 16-34s are much more likely to pledge money than 55-64s.
