Criteo launches Kinetic Design for ad personalisation
Criteo S.A., the performance marketing technology company, has launched Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optimised for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront.
Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns.
Kinetic Design offers a virtually unlimited range of personalisation with the ability to generate over 17 trillion visual design variations. This enhanced creative capability is offered in addition to Criteo’s robust product recommendation feature, which ensures ad content is also tailored to each consumer’s real-time shopping interest. Marketers are now able to manage their message and brand experience across the entire digital experience. Kinetic Design delivers both brand-inspired design and unmatched ad performance by building each impression around the consumer. In a test of 44 billion impressions conducted by Criteo, Kinetic Design’s advanced capabilities increased advertising engagement and boosted sales by up to 15 percent.
“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation. The combination of exceptional content and granular personalisation with new branding and design capabilities will allow marketers to execute impeccable campaigns,” said Patrick Wyatt, Senior Vice President, Product Management at Criteo.
Criteo uses real-time insights to personalise every impression for each individual consumer in a session. With this launch, Kinetic Design is now available to all 13,000 Criteo clients worldwide.
“Criteo’s creative technology, Kinetic Design, delivers our on-brand campaign messages while personalizing every ad-creative for every consumer wherever they are, creating a positive experience with our brand across every device,” said Carla Greco, Marketing Executive, Made.com.
Kinetic Design closes the marketing gap between function and design. With the ability to deliver both highly personalised and effective ads while maintaining a consistent brand image, marketers will see a real impact in click-through rates, sales and bottom line goals.
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