by Copenhagen INK ·
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change.
For context, media planning elements like GRPs, wearout and continuity/flighting account for 13% of sales change and price, promotion, distribution and other elements account for the remaining 35%.
Source: comScore
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Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 11/12/2014
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