Crackle Makes A Deal With GroupM; P&G Continues Simplifying
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal with GroupM on the strength of a promise over cross-screen viewability, Ad Age reports. Though GroupM is “substantially” growing its investment in Crackle, the agency declined to quantify that growth. Crackle will… Continue reading »
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