CPMs Soar During The Holidays As App Advertisers Battle For App Store Visibility
AdExchanger |
App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore user-acquisition efforts. “There’s an enormous amount of volatility during Q4, more than anything because of a desire to get up the charts,” said James Peng, head of mobile and social acquisition at… Continue reading »
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