Conversant Finally Converges? Epsilon-Owned Ad Tech Company Unveils Integrated Stack
AdExchanger |
After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single stack. Second, get the whole caboodle working smoothly with Epsilon. Conversant claims it has accomplished the former, as it’s rolled its CRM assets into CORE (Conversant One-to-One Relationship Engine). “CORE takes advantage of our match,… Continue reading »
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