Consumer Commerce Barometer by IAB, Google and TNS
Today I stumbled across this really cool tool – so thought I would share it with all of you 🙂
The Consumer Commerce Barometer (CCB) is a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase. To better understand this journey, the CCB provides insight into past purchase behaviours and online experiences, as well as a perspective into how consumers interact with the internet as a source of information for informing purchase decisions. As much of this interaction varies by industry, data within the CCB is available on both a product and a category level. Best of it all, it’s free: www.consumerbarometer.com
Here’s a video that gives you a quick overview:
