Communities In Schools Taps Custom Video To Bolster Brand Recall

Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according to Amy Labenski, CIS’s director of digital marketing. Specifically, they didn’t have any. “We weren’t reaching the general public,” she said. Labenski joined the nonprofit, which focuses on youth issues […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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