Coming To A Theater Near You: Data-Driven Advertising, Starring National CineMedia And Fandango
AdExchanger |
If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it as data-driven marketing, that might change given a partnership between Fandango and National CineMedia (NCM), the in-theater advertising network that develops that ad package. NCM will use Fandango’s anonymized mobile and online… Continue reading »
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