CNET Pairs With Motorola For Branded Videos

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CBS Interactive-owned CNET has long relied on data to make editorial decisions. But its branded content program, Studio 61, also applies editorial insights to branded content. When Motorola wanted branded content to support its Moto Z phone launch, CNET analyzed which content performed best against Motorola’s target segment: Verizon and Android users aged 18 toContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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