Axe Chocoman and branded flash mobs
Axe is known for doing pretty extensive campaigns using the latest technology. For the launch of AXE Darktemptation in Japan Axe created a ninety-day viral game competition: Participants hunted for chocolate-flavoured “Chocoman”, the CM character of AXE Darktemptaion, using their cell phones and competed with each other over the number of points accumulated to win the prize money. Have a look at this site for a full walk-through of the concept and the outcome: http://pieces.bascule.co.jp/2008/axechocoman/en/
And then on this Tuesday afternoon, what better than a couple of YouTube videos…
I always find myself smiling when watching this kind of videos. We have all seen the flash mob at New York Grand Central station. Now T-mobile and Belgian VTM has joined this fun kind of “happetising”:
