China, India lead mobile shopping globally
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to a research released by Dyn. While only 40 per cent of those surveyed globally make at least 25 per cent of their purchases on their phones or tablets, nearly 80 per cent of those in China do, followed closely by those surveyed in India (65 per cent).
The greatest increase in mobile shopping is expected to come from China and India, where 85-90 per cent of consumers surveyed said they will consider making more purchases from their tablets and smartphones in 2015.
In the ecommerce survey done across 11 countries in North America, EMEA and APAC to understand their shopping preferences, the report details the state of online shopping, impact of slow websites and security concerns on online shopping, why retailers struggle to fulfil promises of a consistent omni-channel experience and whether consumers are willing to shop more across international borders.
Martin Ryan, Vice President and Managing Director of Dyn said, “As a leading global internet performance provider to the most visited web properties in the world, we monitor internet site performance and experience, and its impact on consumer habits. The aim of this survey was to learn what is holding consumers back from buying more online and through mobile devices – and what retailers need to do to turn more consumers into longstanding customers.”
According to the survey, more than 67 per cent of global consumers use online retailers to shop internationally. Internationally, 87 per cent of Chinese respondents report shopping with retailers located outside of their country, as do 62 per cent of European consumers and almost half of U.S. consumers. Worldwide, almost 60 per cent of consumers say if the international shopping experience was better, they would do it more often.
On the global front, 33 per cent of consumers are willing to abandon a website and search for their item elsewhere on the Internet. However, this number increases in some of the fastest growing markets in the world, spiking in India, China, Hong Kong and Malaysia, where 43 per cent of consumers say this is their initial reaction to a slow loading page.
Other insights of the survey show that more than half of the consumers prefer online shopping experience over physical brick and mortar. Mobile shoppers also expect a seamless experience from apps as the web. “Global ecommerce sites a potential threat to Indian players and shopping through mobile devices doesn’t mean more revenues for operators just yet,” the survey added.
In the online shopping universe, site loading and security are two key factors that impact potential revenues of ecommerce players. Instant gratification also matters, the ‘Buy Now’ button is critical in social promotions.
“Ecommerce or e-tailing in India is gaining momentum and is estimated to be a USD 76 billion opportunity by 2021. Players that demonstrate strong online performance and invest in building customer loyalty will benefit tremendously. The survey findings show that the Indian online shopper is maturing fast and has expectations at par with global consumers. ecommerce businesses need to live up to these expectations and we are working with a few leading players to help them with it,” Mr Ryan added.
