Change Or Die? Essence’s Co-Founder On Why The Ad Industry Needs To Re-Evaluate Its Priorities
AdExchanger |
Essence co-founder and chief product officer Andrew Shebbeare will discuss fraud, lack of transparency and misaligned incentives in the ad ecosystem at the May 24 CLEAN ADS I/O conference in New York. Andrew Shebbeare says the ad industry is at a tipping point. The acceleration of consumer ad blocking and uncertainty around viewability and fraud… Continue reading »
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