Change of creative guard at JWT SG; Valerie Cheng moves to FB
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head of Creative Shop for Southeast Asia at Facebook.
Victor Ng, who has been recently named ECD for J. Walter Thompson Singapore, will assume creative leadership of the agency.
“Val has been a wonderful creative leader and helped make J. Walter Thompson Singapore a recognised creative powerhouse, not only in Singapore but also on the global stage. She has built a world-class creative team who will continue to deliver superb thinking under Vic’s stewardship and although she will be a loss to the agency world, I am pleased that she will maintain a close affiliation with JWT and our clients in her new role at Facebook,” said Peter Womersley, CEO of J. Walter Thompson Singapore.
Mr Ng is an award-winning Singaporean creative whose career spans London, China and Southeast Asia. He has worked as Southeast Asia Chief Creative Officer at both Havas and Euro RSCG, ECD at DDB Shanghai and creative director at Mother in London. He has worked on a range of brands including Coca Cola, McDonald’s, PepsiCo, DBS bank and NTUC FairPrice.
Ms Cheng will stay on until mid February, working closely with Mr Ng, the agency’s senior creatives and management team to ensure a smooth transition.
“My tenure at J. Walter Thompson has taught me so much about creativity and leadership. I had a wonderful run in recent years with many amazing clients, who have all shown me what great partnership can do. As hard as it is to leave our wonderful team, I know I am leaving the agency in safe hands with Vic. I am now ready to take on new challenges and push my capabilities in a new and exciting domain,” said Ms Cheng.
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