CES 2017: It is a wrap as industry leaders define future tech
The latest emerging innovation across every major industry took centre stage at CES 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology Association, CES 2017 ended on January 8.
At the forum, Qualcomm CEO Steve Mollenkopf introduced the 5G future, a new kind of network with unprecedented scale, speed and complexity. “5G will be the tipping point that builds on LTE and finally enables IoT,” said Mr Mollenkopf. During the keynote, Qualcomm introduced the Snapdragon 835, the first 10 nanometer mobile processor that can deliver extended battery life, built-in security, eye-based authentication, secure audio, on-device machine learning and immersive experiences.
Under Armour Founder and CEO Kevin Plank took the keynote stage too and emphasized the importance of branding saying that “the key to any brand is to have personality and point of view.” Under Armour is innovating by putting technology front and center, investing $1 billion in health and fitness tech. Mr Plank unveiled three new models of the company’s Record Equipped shoes, which give performance feedback based on workouts. Michael Phelps, the most decorated Olympian of all-time, joined Plank onstage to demo the shoes and talk about UA Healthbox, powered by UA Record, the world’s first connected fitness system. The keynote wrapped with the unveiling of a new line of sleep apparel, dubbed Rest Win Repeat, in collaboration with Patriot’s quarterback Tom Brady, designed to rebuild the body while it rests through infrared technology.
Ford President and CEO Mark Fields shared the company’s vision for how the future of mobility will be transformed by connectivity. “Imagine what could happen when the way you get around looks completely different. Cities will change. The way we work and play and socialize will transform. And it will all be enabled by connectivity,” said Mr Fields.
He announced that Ford Sync is expanding to deliver cloud-based services and that soon all Ford vehicles will be controlled remotely with the FordPass app. He also recapped Ford’s recent partnership with Toyota to form the SmartDeviceLink Consortium to establish industry-driven standards for in-vehicle apps.
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