Category: Weekly Digital Marketing Update

Advertising news

• X signs partnership with PubMatic to boost ad revenue 21/11/2024
  By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
• DOJ to recommend Google sell off its Chrome browser: Report 21/11/2024
  The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
• Nike honours Rafael Nadal’s career with cinematic film 21/11/2024
  The campaign is narrated by the brand's co-founder, Phil Knight.
• Goodbye first screen, hello wearables: IMG's vision for sports digital marketing 20/11/2024
  The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
• Pepsi's global brand relaunch expands to Sri Lanka with street art murals 20/11/2024
  INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
• AKQA global marketing chief Sam Kelly departs 19/11/2024
  Kelly's exit follows that of founder Ajaz Ahmed in October.
• Ebiquity names chief executive following Nick Waters' exit 19/11/2024
  Waters will remain with the business until January 2025 to ensure a smooth transition.
• X’s ad revenue continues to fall after Musk takeover: Warc 19/11/2024
  According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
• Why Chinese brands are aggressively expanding in Indonesia 19/11/2024
  With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
• Bestore's regulatory clearance fails to quell consumer concerns 19/11/2024
  The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.