Digital Ads Finally Get Out From Under the Plumbing
The following is a guest contributed post by Daniel Meehan, CEO at PadSquad. Why has digital advertising always been approached so differently than any other...
Category: Mobile
Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers
As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for...
Email Marketing Lessons to Learn in the Year of the Dog
The Following is a Guest Contributed Post by Seamas Egan, Director of Marketing and Sales, Campaigner On February 16, this Chinese New Year will celebrate...
What Are Consumers Spending for Valentine’s Day?
A fascinating new report and corresponding infographic from Forbes and Statista are helping marketers better understand how the Valentine’s Day holiday translates to spending among...
Upstream Unveils Evolved Mobile Marketing Promotions Offering ‘Next Gen Promos’
Mobile commerce platform Upstream has just announced the launch of Next Gen Promos, an evolution of its existing marketing promotions. The service, we’re told, now...
Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics
Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says Strategy Analytics. According to the...
NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine...
Top 4 Facebook Video Ad Trends to Try in 2018
The following is a guest contributed post from Brian Bowman, CEO of Consumer Acquisition. Digital and mobile video advertising have been on the rise among...
Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’
Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’...
Merkle Releases Its Q4 2017 Digital Marketing Report
Just in time for the weekend, new reading material from Merkle that should be a page turner for those in the advertising and marketing worlds....
Engel & Völkers Sherman Oaks Brings Cryptocurrency to Real Estate
As cryptocurrency makes its presence more well known in 2018, Engel & Völkers licensed partner Ashish Trivedi has elected to get involved. As a premium...
Engel & Völkers, Augmently, Inc. Believe Augmented Reality is Prime Location for Real Estate Marketing
Engel & Völkers North America, an international premium real estate company, is taking its commitment to staying on the forefront of technology one step further...
Report: Are Marketers in for a Year of Facebook and Predictive Analytics? You Bet!
The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an...
Tech Advertising Is Actually to Change More in 2018
The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing...
SuperCom to Develop Cryptocurrency Capabilities for its Mobile Money Suite
MMW learned Monday that SuperCom, a global provider of secure solutions for the e-government, public safety, healthcare, and finance sectors, is in the process of...
Infographic: 4 Essential Digital Marketing Tactics for Multi-Location Businesses
There’s no doubt about it – digital marketing is constantly changing the way marketers attract and convert potential customers. Even if you’ve already implemented a...
