MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification...
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve. Augmented...
This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across...
As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the first-ever shortlists of the MMA...
Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent...
The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry is broken, at least in...
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data. NextGen consumers are leading the...
Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it has implemented Protected Media’s in-app...
The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a...
MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies — has rolled out enhancements...
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is critical for a marketer to...
The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s Annual Leadership Meeting, Unilever’s Keith...
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent Health, the industry powerhouse in...
MMW learned Wednesday that Virtualitics — a breakthrough pioneer in next generation big data visualization and analytics — has closed a $7 million Series B...
This week at MWC 2018, Lenovo reinforced its 2018 vision for technology innovations, moving its core strategy to Augmented Intelligence. With its roots in the...
On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a top-tier event bringing blockchain experts...
Advertising newsMore