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Tech earnings 2023 - implications for advertisers

Commercial Marketing / Digital marketing / Marketing & Advertising News

10/02/2024

Unpacking 2023’s Tech Earnings: What The Numbers Mean For Advertisers

The fiscal year 2023 has been pivotal for major tech companies, with advertising revenue playing a significant role in their financial outcomes. I therefore wanted...

X signs partnership with PubMatic to boost ad revenue 21/11/2024
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
DOJ to recommend Google sell off its Chrome browser: Report 21/11/2024
The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
Nike honours Rafael Nadal’s career with cinematic film 21/11/2024
The campaign is narrated by the brand's co-founder, Phil Knight.
Goodbye first screen, hello wearables: IMG's vision for sports digital marketing 20/11/2024
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
Pepsi's global brand relaunch expands to Sri Lanka with street art murals 20/11/2024
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
AKQA global marketing chief Sam Kelly departs 19/11/2024
Kelly's exit follows that of founder Ajaz Ahmed in October.
Ebiquity names chief executive following Nick Waters' exit 19/11/2024
Waters will remain with the business until January 2025 to ensure a smooth transition.
X’s ad revenue continues to fall after Musk takeover: Warc 19/11/2024
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Why Chinese brands are aggressively expanding in Indonesia 19/11/2024
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
Bestore's regulatory clearance fails to quell consumer concerns 19/11/2024
The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.

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Category: Marketing & Advertising News

Unpacking 2023’s Tech Earnings: What The Numbers Mean For Advertisers

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