Mobile World Congress is the ultimate 5G hype machine
When it comes to the fifth generation of mobile tech, Mobile World Congress is the wireless industry’s biggest, loudest hype machine. More than 100,000 people...
Category: Interactive marketing
YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform
YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and...
Pinterest files for IPO as battle for digital ad dollars escalates
Pinterest has filed confidentially for a U.S. initial public offering, according to a person familiar with the matter. The visual search site could list toward...
Walmart takes online ad sales in house, dealing huge blow to WPP unit
Walmart is taking website ad sales and related analytics work handled by WPP’s Triad in house, affecting hundreds of jobs and eliminating the bulk of...
Apple buys U.K.-based digital marketing startup DataTiger
Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers. The U.K.-based startup...
Amazon may have pulled its HQ2 plans, but it still has New York digs
New York, Amazon loves you but you’re bringing it down. On Thursday, the Seattle-based e-commerce giant announced that it would withdraw plans to place its...
Publishers weigh in on Apple’s terms in new subscription service: ‘a shitty deal’
Apple’s upcoming Spotify-style magazine subscription service, an offering with all-you-can eat access to dozens of publishers, will only pay the media partners 50 percent of...
Facebook acquires visual shopping startup to bolster AI work
Facebook Inc. said it acquired visual shopping and artificial intelligence startup GrokStyle Inc. in a move to bolster the social-media company’s own AI work. GrokStyle’s...
Facebook finally lets brands and publishers into Groups
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that...
Fake followers are hard to shake, according to new report
Unilever’s effort to rid itself of influencers with fake followers hasn’t made much difference, at least for its Dove brand, according to a new report....
How retailers can beat the Amazon effect by utilizing data to win hearts, minds and wallets
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Vice cuts 10 percent of its workers following tough year
Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing’s struggle to compete with Facebook and Google for...
Amazon makes major leap in ad industry with $10 billion year
Amazon topped $10 billion in revenue for the advertising side of its business in 2018, as the e-commerce giant invested in its marketing products to...
Reddit aims to lure more brands with new ad product
Reddit is expanding the types of ads it offers marketers, hoping its latest product, cost-for-click ads, will woo a different sort of advertiser onto its...
Facebook to create an independent board to monitor content
Facebook says it’s building an external independent board with authority to rule what kind of posts are permissible on the social network. It’s an attempt...
Google Cloud, looking to invade Amazon’s turf, inks deal with OpenX
It’s common knowledge in ad tech circles that Amazon’s AWS cloud services dominate among advertising technology companies. But Google Cloud is looking to play catch...
