Why CTV Is The Trade Desk’s Biggest Focus Of 2020
The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report on Thursday. The company’s profitability...
Category: DSP
Disney Beats Earnings Estimates On The Cusp Of Streaming Launch
Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced...
Podcast: Agencies In Flux
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s been rough sledding for agencies since the...
DoubleVerify Acquires Ad-Juster
DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital...
Bidstack Sponsors NFG’s FIFA 20 Kit
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the...
Vibenomics Selects Triton Digital to Power New Audio Out-Of-Home Advertising Marketplace
INDIANAPOLIS — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that Vibenomics, a cloud-based managed service provider...
Clear Channel Outdoor and Broadsign Announce Partnership
Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today announced a new partnership that...
Why All Brands Should Consider Mobile Advertising Within Esports
In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved...
44% of Marketers Say They Have a “Basic” Level of Audience Management Maturity, New Merkle Study Finds
New report features original research on audience sourcing and management among enterprise marketers COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,...
Viant Co-Founders Buy Back DSP From Meredith
More than a year after Meredith said it would sell off Viant, the ad tech company has found its buyer. Viant co-founders Tim and Chris...
What Sets Amazon OTT Apart
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Peter Chun, vice president...
How I Would Break Up Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Print Newspapers Come Out on Top for Ad Engagement
New research finds that print newspaper advertisements are the most engaging and effective form of advertising TORONTO — A new study conducted by Totum Research...
InfoSum Launches First-Party Data Platform; Smart Expands to UK Market
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party...
Smart Expands to UK Market with Opening of London Office
Smart AdServer, a leading independent ad monetisation platform, today announces its market launch in the United Kingdom with the opening of a London office. Pierce...
How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Marketers have...
