Democrats Are Wrong To Praise Twitter’s Political Ad Ban
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical....
Category: DSP
New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’
Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that...
Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO
In June this year, The Information Commissioner’s Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted “systemic concerns” surrounding the compliance...
Adswerve Looks To Recreate DoubleClick Services Strategy With Google Vets
Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital...
Bots Vs Brands – Battling Ad Fraud in the Age of Automation
Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud,...
Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement
Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But...
3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers...
Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday....
Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS...
Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition
Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app...
Make a Serious Impression on the Chinese Mobile Market with the Right DSP
Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about ‘feature...
Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One
Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why?...
Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one...
The Evolution of Prebid
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the...
How This Season’s Late Thanksgiving Impacts Retail Advertising
Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer...
DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster;...
