Advertisers emerge as buyers for ad tech
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The...
Category: Asia
‘Brands don’t take our work seriously’: Confessions of a travel influencer
Influencer marketing can be like the Wild West. Navigating its ins and outs can be taxing for companies and influencers alike. It’s easy to imagine that influencers...
Zebra Technologies expands footprint in Penang
US-based tech company aims to help empower digital transformation and frontline business decisions. Via DNA
Planet Mahir delivers Malay-language online learning
Platform focuses on soft skills, vocational or technical skills and entrepreneurial skills. Via DNA
Tech platforms like Facebook and Twitter cool interest in broadcasting live sports
Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. The likes of...
Professional-centric Acer ConceptD devices arrives in Malaysia
Aesthetically and conceptually for professionals, designers and creatives, the Acer ConceptD line of laptops, desktops and monitors is now available for purchase in Malaysia. Via...
E-Nation Symposium: Malaysia’s social entrepreneurship at very early stages
Panelists share thoughts on access to opportunities, reshaping of policy and shifting workforce trends. Via DNA
Media buyer’s guide: Using data to establish identity
The post Media buyer’s guide: Using data to establish identity appeared first on Digiday. Via DigiDay
VSP 5000: Hitachi Vantara’s New ‘Biggest’, ‘Most Reliable’ Enterprise Array
Target market includes fintech companies, manufacturing plants & govts Via DNA
Level Up KL 2019 aims to level up
The regional gaming event will now have two days that are open to the public, on top of developers-centric conferences, workshops and it wants to...
After sluggish starts, more publishers are finding Snapchat a moneymaker
What was once a money pit for some publishers is now becoming more of a gold mine. Snapchat Discover has become a profitable venture for...
Hope springs eternal for publishers trying yet again with Facebook News
Publishers just can’t quit Facebook. When Facebook cut off organic reach and cratered their referral traffic, everybody swore they’d learned their lesson. Everybody next learned...
Personal data technology platform Dataswift raises US$2mil seed funding
Funding will allow team to roll out new personal data infrastructure globally Via DNA
Malaysia is in it to win
Responding to an article by The Malaysian Reserve about Malaysian startups preferring to list in Australia’s ASX market, Aaron Sarma highlights the advantages of Malaysia...
‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic, search and all digital...
The state of brand suitability
The post The state of brand suitability appeared first on Digiday. Via DigiDay
