New Research Questions Asian Brands’ Omnichannel Readiness
It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across...
Category: APAC
PIKOM’s Unicorn Tech Awards 2019 to recognize changemakers
PIKOM changemaker itself, becoming advocate & voice for members Via DNA
Telstra Vantage 2019: 5G Down Under
Australian telecommunication giant plans to expand to 1,600 5G sites in 35 cities by mid-2020. Via DNA
Is Lunchtime the new Primetime?
Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the weekday...
The reality of data, technology and personalisation
Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information...
#mooinsights: Programmatic TV: Television buying of the new age
The world of Television was built around the concept of gross rating points (GRPs) – a rating system that was built to estimate an audience’s...
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Every business faces competition, regardless of industry. Gaining an edge over your competitors is essential if you want your business to succeed, but just knowing...
Are brands in APAC ready for the podcast explosion?
Do you only think about video when you think of content? Think again. Think audio. While the Western world is in the middle of an...
Using Emotional Data to Create Knockout Customer Experiences
Every morning as we step out of the house, we tend to make judgements and decisions based on the most minute emotional responses of the...
Developing a Winning Content Marketing Strategy for Social Media
Gone are the days of pushy outbound calls and unsolicited newsletters . Reaching audience has never been trickier as marketers understand that a one-size-fits-all approach is...
MDBC Innovation & Sustainability Awards 2019 partners GreenTech Malaysia
The tie-in brings about deeper knowledge pool and increased exposure through the three-day IGEM 2019 programme. Via DNA
Telco Deep Dive 2019: Axiata-Telenor mega merger called off, fails to hurdle complexities
Points to complexities of proposed transaction as getting in way of closing deal Via DNA
Telco Deep Dive 2019: Gobind laser focused on ensuring no Malaysian left behind in Digital Economy
The 5th Annual Telco Deep Dive shows us what the Minister, Gobing Singh Deo is focusing on, while Celcom, Digi, Maxis and MyTV focus on where they...
Endeavor Malaysia launches new program to develop high impact entrepreneurs – ScaleUp Endeavor
12 entrepreneurs chosen for 12-month program with access to Endeavor’s panel of experts Via DNA
MDEC’s GAIN to help local companies expand their fields
The Global Acceleration and Innovation Network by MDEC has helped local tech companies to expand regionally. Could there be room for improvement? Via DNA
Get rewards for running on JomRun and buy marathon tickets
Kiran Kaur talks to Chang Yi Hern about his early experiences and becoming an entrepreneur when he didn’t expect to. Via DNA
