Can Spotify Make Programmatic Audio Mainstream?

AdExchanger |

When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week, it became the first digital audio company to open its audio inventory to programmatic exchanges. To recap: Rubicon Project will be Spotify’s SSP partner, The Trade Desk its DSP partner and AppNexusContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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