Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
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It’s hard to drive deep engagement with motor oil. “Oil is just something people aren’t naturally interested in,” admits Ame Cameron, head of US brands and communications at BP Castrol. “I think people have a lot of questions about it, but it’s probably one of the least sexiest categories in the world.” With that reality… Continue reading »
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