Cadreon Chief: ‘Trade Desk Decentralization Is The Wrong Thing To Do’
AdExchanger |
IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves as an ad tech incubator whose job is to look at how to push this data-driven marketing culture through to the rest of the organization,” he said, fresh off a relocation to… Continue reading »
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