Build Your Own iAd: Apple Throws Open Door to Platform
Apple is making its advertising ecosystem more accessible.
Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench, the company’s mobile-ad management tool, and kick off a campaign within two days. Previously, Workbench was only available to registered mobile-app developers.
At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google.
