Brands Experiment With Twitter’s New Photo Collages
Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way.
Some early-adopting brands are already experimenting with the ability to share more photos — which appear in a collage format underneath the text of a tweet — and effectively pack their tweets with more content.
The new features are a continuation of Twitter’s efforts to give tweets more visual impact and another step away from the spareness and simplicity the service was known for back when a post could include only 140 characters and nothing else.