Bots Vs Brands – Battling Ad Fraud in the Age of Automation
Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with the greater sophistication of fraudulent techniques.
Of all aspects of the brand safety crisis, ad fraud is perhaps one of the biggest. The news often favours stories about negative adjacencies, and for good reason – headlines about YouTube scandals are great […]
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