Bloomberg Uses Programmatic Creative To Boost Ad Relevance
AdExchanger |
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic creative as a new ad unit, which it’s calling DataLock. Bank Montreal and the Chicago Mercantile Exchange Group this quarter agreed to be the first advertisers to use it. DataLock is designed to reduce banner… Continue reading »
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