Blogging For Money + More Augmented Reality
Paid blogging ground rules
Online media may soon be forced to comply with disclosure rules under the Federal Trade Commission’s truth-in-advertising guidelines. As a NY Times story reveals, the opportunities and challenges for bloggers who earn income (or just free stuff) from sponsored blogs are growing. But how do bloggers maintain their authenticity? And how do brands engage bloggers in a transparent manner? The FTC’s proposed ground rules might help answer some of these questions….
Mobile augmented reality
For anyone watching the space, it’s clear that one day Augmented Reality will be huge in mobile. The implementation is still clunky, and will likely remain clunky for the near future, but things like the Augmented Reality ID system point to the potent capabilities augmented reality systems will one day present.
Swedish software and design company The Astonishing Tribe are currently developing Augmented ID, an augmented reality concept for mobile phones. This utilizes facial recognition software (supplied by Polar Rose) to visualize the digital identities of those around you.
By simply aiming your mobile device at someone, you would be able to access that individual’s pre-selected information through floating icons that would appear around their image. These could contain anything from a phone number and email address to links to their favorite content or social networking platforms.
Here’s a short video demonstration:
Sources: IPG Emerging MediaLab + NYT
